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The Sales Leaders Podcast is dedicated to helping senior sales leaders and executives drive impact, accelerate growth, and scale their organizations more effectively. If you want to learn proven best practices from peers in sales leadership, this podcast is for you.
Each episode features an interview with a senior sales leader or industry thought leader, covering topics such as:

How to define and execute a winning sales strategy
How to upsell, cross-sell, and maximize revenue from key accounts
How to win large, strategic deals and convert them into long-term clients
How to attract, develop, and retain top-performing sales talent
How to build credibility and influence by establishing yourself as a thought leader

February 12, 2021

Ep 06 - Mårten Mickos - How to Increase Success Rate & generate Value for your B2B Customers

That's in it for you:

1. Sisu (Finnish for intransigence) as Marten's secret for success

2. When entering a new market one should focus on closing deals first and let the marketing follow

3. Stop focusing on deal sizes - just close deals and make customers happy. The rest will take care of itself

4. In the digital world, quantity creates quality

5. Which mindset to look for when hiring people

Learn from Mårten Mickos, the CEO of HackerOne, how to increase the success rate & generate value for your B2B customers.

HackerOne is a fast-growing company out of Silicon Valley, helping companies like Goldman Sachs, Lufthansa, and Uber secure their platforms and systems with their "good Hackers". As of September 2019, the company had raised $110 Million.

Mårten is a seasoned professional and entrepreneur, who was e.g. the CEO of MySQL AB from 2001 to 2008. He grew that company from a garage start-up to the second largest open source company in the world.

This episode is sponsored by SAWOO - " We help you grow your B2B business faster"