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The Sales Leaders Podcast is dedicated to helping senior sales leaders and executives drive impact, accelerate growth, and scale their organizations more effectively. If you want to learn proven best practices from peers in sales leadership, this podcast is for you.
Each episode features an interview with a senior sales leader or industry thought leader, covering topics such as:

How to define and execute a winning sales strategy
How to upsell, cross-sell, and maximize revenue from key accounts
How to win large, strategic deals and convert them into long-term clients
How to attract, develop, and retain top-performing sales talent
How to build credibility and influence by establishing yourself as a thought leader

February 16, 2021

Ep 07 - Massimo Pernicone - How to master remote selling as a B2B sales person

That's in it for you:

1. How you should change your sales approach when switching to remote selling

2. How to change your sales presentation to increase its success in remote selling

3. How salespeople can master technology to convince customers in remote selling

Our guest Massimo Pernicone is a director for the Innovation & Sales and Marketing Practice at BTS, based in Madrid, and a dear friend with whom I studied over 10 years ago at IE Business School.

He and his team aim to bring classic sales models into the virtual era and enforce sales transformations.

Furthermore, they help to enable sales to use hybrid selling.

This episode is sponsored by SAWOO - " We help you grow your B2B business faster"