Ep 13 - Latané Conant - No forms. No spam. No cold calls. A new perspective on how marketing & sales should be done.

In today's GROW B2B FASTER episode, our host Sammy, Managing Partner and founder of SAWOO catches up with Latané Conant, CMO at 6sense.

That's in it for you
1. How to understand modern B2B buyers and identify qualified accounts
2. How to understand your B2B market to level up your marketing
3. No forms, no spam, no cold calls - shifting your perspective on how marketing and customer acquisition should be done
4. Why you should stop cold calls and mass outreach
5. 3 tips to run your marketing team more effectively
6. How to engage with your customers in the right way?

About Latane
Latané is a “recovering software saleswoman” at 6sense and thrives on variety, challenges, and working with wicked smart people. Until 2018 she worked as the CMO at Appirio and before moving to 6sense as the CMO. In 2020, she published her first book: “No Forms. No Spam. No Cold Calls”, sharing her experience and tips on how to increase your marketing results.

About 6sense
6sense features an account engagement platform that unifies revenue teams with account-level insights to achieve predictable revenue growth.  It was founded in 2013, is headquartered in San Francisco, California and up to now raised $101m in funding.


Shownotes
Find Latané on LinkedIn

Latané’s company 6sense

Latané’s book “No Forms. No Spam. No Cold Calls”

Latané’s favourite business book: “Never eat alone” by Keith Ferrazzi

Latané’s favourite business leaders: Her CEO at 6sense Jason Zintak, as well as Gary Survis, Operating Partner at Insight Partners