Ep 22 - Roger Figueiredo - How #paid drives rapid growth from 60 to 120 employees in 2021
In today's GROW B2B FASTER episode, our host Sammy, Managing Partner and founder of SAWOO catches up with Roger Figueiredo, VP Marketing&Sales at #paid.
That's in it for you
1. How #paid pairs brands with creators via their innovative two-sided marketplace
2. Roger's philosophy on hiring great SDRs, coaching and cultivating perseverance
3. How #paid’s marketing team generates leads and drives revenue without gating any content
4. How to exploit thought leaders as content producers and distribution channels
5. Roger's book club approach to growing his team's expertise in copywriting and content creation
About Roger
Roger is an enthusiastic marketing expert, dedicated to helping marketing teams contribute more to company revenue. He has held leading marketing positions at various enterprises such as Shutterstock and Upchain before joining #paid as VP Marketing&Sales. Roger strives to spread his excitement for creator content and supports marketers become irreplaceable to their org through creator marketing. Besides, he assists and mentors founders, and other marketers in the tech community.
About #paid
#paid is a creator marketing platform that matches marketers and content creators for integrated influencer marketing programs, content creation, and native amplification designed to inspire customer behavior. Businesses of every size use their software to collaborate with creators and grow their businesses. The company was founded in 2013 and is headquartered in Toronto, Canada.
Shownotes
Find Roger on LinkedIn and Twitter
Roger’s company #paid and their podcast
Roger’s book tip for improving your copy: How to write better copy by Steve Harrison
Roger’s LinkedIn post on #paid’s testing strategy
Roger’s favorite business leader: Phil Jacobson, Chamath Palihapitiya and Web Smith
Roger's favorite Business book: How to win friend and influence people by Dale Carnegie
Sammy’s book tip for your hiring process: Who: The A method for hiring by Geoff Smart
Grow B2B faster episode with Mike Weir, COO at G2