Ep 33 - Chris Detzel - B2B community building from someone who does it all the time
In today's episode with Chris Detzel, Community Program Manager at Reltio you will learn
1. Chris Journey of starting and sucessfully developing communities at Reltio
2. How to effectively leverage your community management across your entire B2B organization
3. The most effective KPIs for building and sustaining your B2B community
4. Why the interplay between community and social networks holds huge untapped potential
5. How you can effectively combine online and offline community initiatives
About Chris
Chris is a versatile Digital Community Strategist with several years of experience in community vision, strategy and implementation. Having worked in community and social eCommerce at Imperva and Rexel, he is now responsible for developing and implementing community engagement programs, creating compelling content for customer communities, and acting as the voice of the customer at Reltio. Chris strongly believes that data should be the foundation for decision-making, as it is the key element of any long-term successful strategy. He is also a guest author for blogs, has contributed to business books, and has his own podcast dedicated to community building. In his spare time, Chris enjoys sports, especially long-distance running.
About Reltio
Reltio's mission is to deliver connected Customer 360 Profiles. Founded in 2011, the company offers a fundamentally different way to manage customer data. They focuse on helping companies improve their understanding of their customers so they can deliver superior customer experiences. In this context, Reltio Connected Customer 360 is a SaaS platform built on a cloud-native Big Data architecture with graph technology and machine learning. With this platform, customers can optimize their business agility, realize breakthrough scalability, and maximize the potential of artificial intelligence to deliver the big ideas driving big results. Reltio supports hp, Xerox and MGM Resorts, among others, and has received multiple awards - in 2020, the company was listed in the Deloitte Technology Fast 500™ for the third year in a row.
About the host Sammy
Sammy is Managing Partner and founder of SAWOO. SAWOO helps companies with Social Marketing and Lead Generation to leverage the power of LinkedIn in a sustainable way. No spam, no bots but building real Human 2 Human connections between you and your B2B buyers.
Shownotes
Find Chris on LinkedIn and Twitter
(https://www.linkedin.com/in/chrisdetzel/)
( https://twitter.com/bt_cdetzel?lang=en)
Contact him via chrisdetzel.com
Chris’ company Reltio
(https://www.reltio.com/)
Chris’ podcast Peers over Beers
(https://www.peersoverbeers.com/)
Chris’ favorite business book: Building Brand Communities by Carrie Melissa Jones
(https://www.amazon.de/-/en/Carrie-Melissa-Jones/dp/1523086610)
Chris’ favorite business leader: Carrie Melissa Jones, Founder and Chief Strategist at Carrie Melissa Jones, LLC
(https://www.linkedin.com/in/carriemjones/)