Ep 34 - Sam Griffard - How to sell to funeral homes & why it's no different from selling to any other B2B target group
In today's episode with Sam Griffard, Head of Sales at Gather you will learn
1. How Gather’s unique technology is serving the funeral industry and helps people in their time of need
2. What outreach channels does Gather use in order to approach their seemingly extraordinary target groups
3. Sam's take on quantity and quality in outreach and his mission to transform cold calling practices
About Sam
Sam describes himself as a "sales nerd" and is downright obsessed with the art, science, and psychology of sales. He holds an Associate Degree in Professional Sales and a Bachelor Degree in Technical Sales. Sam has over 10 years of professional sales experience as a student and teacher and remains dedicated to gaining knowledge in all best sales practices. After serving in various sales positions at Clearwater Analytics, he is now Head of Sales at Gather and additionally fulfills various mentoring roles. To date, he has helped companies in various stages of growth with process implementations and redesigns, resulting in more than$175MM+ ARR. In his spare time, he treasures time with his family and enjoys exercising and being in nature.
About Gather
Founded in 2016, Gather offers an innovative case management platform designed specifically for funeral homes. Gather's team strongly believes that helping families through the loss of a loved one is one of the noblest professions. For this reason, they are committed to redesigning their software for funeral homes. Gather's vision is to provide funeral homes with a world-class, easy-to-use solution that helps both the funeral home and the family. Gather's software provides, among other benefits, funeral homes with perfected tools for team collaboration, the creation of interactive digital showrooms, and easy and seamless ways to communicate and interact with families.
About the host Sammy
Sammy is Managing Partner and founder of SAWOO. SAWOO helps companies with Social Marketing and Lead Generation to leverage the power of LinkedIn in a sustainable way. No spam, no bots but building real Human 2 Human connections between you and your B2B buyers.
Shownotes Sam
Find Sam on LinkedIn
(https://www.linkedin.com/in/samgriffard/)
Sam’s company Gather
(https://gather.app/)
Sams favorite business book: Never Split the Difference by Chris Voss
(https://www.amazon.com/Never-Split-Difference-Negotiating-Depended/dp/0062407805)
Sam’s favorite business leaders:
Chris Voss, Author and CEO of the Black Swan Group
(https://www.linkedin.com/in/christophervoss/)
Josh Braun, Founder of Josh Braun Sales Training
(https://www.linkedin.com/in/christophervoss/)