Ep 36 - Dr. Nikolaus von Jacobs - How to start & grow your own conference
In today's episode with Dr. Nikolaus von Jacobs, Partner at McDermott Will & Emery you will learn
1. The slow transformation of the legal industry from traditional reputation-based business to the use of marketing and sales.
2. How Nik developed the highly regarded MuMAC and successfully adapted its model to the circumstances of the pandemic
3. A step-by-step guide on how to efficiently build your own conference from scratch
About Nik
Nik's great passion is driving deals, where in his role as Partner at McDermott Will & Emery he usually, as a first step, takes on the role of a matchmaker by presenting deal opportunities to interested parties. He has considerable expertise in private equity, M&A, venture capital, China outbound & inbound, among others. In addition, Nik is very keen to connect people and co-chairs McDermott's annual cross-border M&A conference "MuMAC", which brings together international M&A and PE professionals in Munich every September. Additionally, Nik has been recognized numerous times, for example as Leading Lawyer for Corporate Law by the Handelsblatt in their Best Lawyers 2021 Germany Ranking. In his spare time, he sees his true vocation in spending a lot of time with his family, and he has a great weakness for books.
About McDermott Will & Emery
McDermott Will & Emery is an international law firm with a diversified business practice headquartered in Chicago, USA, with revenues exceeding $1 billion. The firm partners with leaders around the world to advance missions, transcend boundaries and shape markets. With more than 20 locations worldwide, McDermotts' team works seamlessly across practices, industries and geographies to deliver highly effective - and often unexpected - solutions that drive success. The more than 1,200 attorneys bring their personal passion and legal skills to bear on every matter for their clients and the people they serve.
About the host Sammy
Sammy is Managing Partner and founder of SAWOO. SAWOO helps companies with Social Marketing and Lead Generation to leverage the power of LinkedIn in a sustainable way. No spam, no bots, but building real Human 2 Human connections between you and your B2B buyers.
Shownotes
Find Nik on LinkedIn
(https://www.linkedin.com/in/dr-nikolaus-von-jacobs/)
Nik’s company McDermott Will & Emery
(https://www.mwe.com/)
McDermott's annual cross-border M&A conference MuMAC
(https://mumac-conference.com/)
Nik’s favorite business book: Monkey Business by John Rolfe and Peter Troob
(https://www.amazon.com/-/de/dp/0446525561/ref=tmm_hrd_swatch_0?_encoding=UTF8&qid=1629784969&sr=1-1)
Nik’s favorite business leader: Ray Dalio, Co-Chief Investment Officer & Chairman of Bridgewater Associates, L.P.
(https://www.linkedin.com/in/raydalio/)