Ep 71 - Sebastian Baier - The New Way of B2B? - How Buynomics went after Billion Dollar Companies First Without Driving Aggressive Sales Tactics
Out with the old, in with a $20B deal?
Sometimes, not sticking to the known will skyrocket your B2B success:
In Buynomics' case, going against "common wisdom" in B2B, helped them secure a huge enterprise customer – as a seed stage startup!
Today, Sebastian Baier, Founder & MD at Buynomics, shares with Sammy how they did it.
You’ll learn:
1. Why and how Buynomics successfully went after the biggest possible enterprise customer as a seed stage startup
2. How Buynomics closed a €13MM Series A investment with a top U.S. VC in the current tough market environment
3. The Buynomics playbook to leverage webinars to drive marketing and thought leadership
About Sebastian:
Before starting Buynomics, Sebastian was a Director with Simon-Kucher & Partners where he helped leading international companies improve their pricing and product offering. Sebastian holds a PhD in Physics from the University of Heidelberg and Masters degrees in Physics and Economics.
Find Sebastian on LinkedIn: https://www.linkedin.com/in/sebastian-baier/
Sebastian's favorite business book:
Memos from the Chairman - Ace Greenberg https://amzn.to/3F8UODx
Sebastian's favorite podcasts:
Startup Insider - https://inside.startup-insider.com/podcast
Doppelgänger - https://www.doppelgaenger.io/
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About Buynomics:
Imagine knowing customers’ preferences without tedious analyses, complex spreadsheets, or unreliable focus groups. Buynomics’ AI transforms all your data into Virtual Customers that mimic the buying decisions of real customers with unmatched precision. Use these instant and accurate consumer insights as the single source of truth to make decisions on price, promotion, product, portfolio, trade terms, channel & portfolio mix. Our holistic approach uncovers links between critical revenue levers and provides recommendations for best results - your key to profitable and sustainable decisions.
Website: https://www.buynomics.com/
Industry: Machine Learning, SaaS, Software
Company size: 50+
Headquarters: Cologne, North Rhine-Westphalia, Germany
Founded: 2018
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About the host Sammy:
Sammy and SAWOO enable you to become a thought leader and win leads directly through your own podcast & great content on LinkedIn.
Get in touch with Sammy here on LinkedIn.
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Past guests on the GROW B2B FASTER show include: Justin Welsh, Ian Koniak, Jamal Reimer, Mike Troiano, John Kaplan, Greg Alexander, and many more.