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Shortcast: How to Grow Your Business Using a 4-Part Content Marketing Framework – with Brendan Hufford

Shortcast: How to Grow Your Business Using a 4-Part Content Marketing Framework – with Brendan Hufford

Is content marketing dead?

These days, many businesses pump all their marketing budget into running ads.

But are they getting better results than they would with organic growth strategies?

In today’s shortcast-episode, Brendan Hufford, Founder at Growth Sprints, chats to Sammy about misconceptions in B2B marketing and how he grows SaaS companies using his 4-part content marketing framework.

You’ll learn:

1. Brendan's 4-part content marketing framework that sees the most success
2. What B2B Leaders should stop doing to grow their business
3. The 2 biggest misconceptions about B2B content marketing


About Brendan:
Getting results via his 4-part SaaS growth framework is what Brendan does. Having led and scaled growth teams at two agencies, most of the clients Brendan worked with didn’t want (or need) a 6-12 month marketing engagements. He knew there was a better way, so he created his service.

Find Brendan on LinkedIn: https://www.linkedin.com/in/brendanhufford/
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About Growth Sprints:
Growth Sprints helps to take SaaS companies from $10M to $100M ARR. Using their SaaS Growth Sprint Framework, they help SaaS companies increase revenue from Google through short, focused marketing sprints.

Website: https://growthsprints.co/
Industry: SaaS, SaaS growth und SaaS marketing
Company size: 2
Headquarters: Chicago, USA
Founded: 2021

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About the host Sammy:
Sammy and SAWOO enable you to drive recruiting & employer branding via your hiring managers on LinkedIn.

We can help you:
- Speed up hiring
- Reduce hiring costs
- Create an authentic Employer Brand
- Create a Talent Pool that you can tap into any time

Get in touch with Sammy on LinkedIn: https://www.linkedin.com/in/sammygebele/ 

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Past guests on the GROW B2B FASTER Show include: Justin Welsh, Ian Koniak, Jamal Reimer, Mike Troiano, John Kaplan, Greg Alexander, and many more. 


About

The Sales Leaders Podcast is dedicated to helping senior sales leaders and executives drive impact, accelerate growth, and scale their organizations more effectively. If you want to learn proven best practices from peers in sales leadership, this podcast is for you.
Each episode features an interview with a senior sales leader or industry thought leader, covering topics such as:

  • How to define and execute a winning sales strategy
  • How to upsell, cross-sell, and maximize revenue from key accounts
  • How to win large, strategic deals and convert them into long-term clients
  • How to attract, develop, and retain top-performing sales talent
  • How to build credibility and influence by establishing yourself as a thought leader

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